Chapter 1 – Where It All Began
It all started in the late 60s with family, fun, and flour everywhere.
Our lovely founder, Mr. Lai Hang Keong, hand-made snacks for schoolkids to support the family. Everyone chipped in, young and old.
Those noisy, messy nights became our DNA: family first, fun always.
In 1976, the next generation took over, added two humble machines… and the crunch journey took off.
Chapter 2 – From Tiny Bites to Big Dreams
Fast forward: we’re still a family brand, just with shinier machines.
Today, our snacks meet FSSC 22000 and HALAL certified standards and proudly
travel to over 20 countries.
Chapter 3 – What Keeps Us Crunching
Our Vision:
To be the world’s go-to brand forAsian-inspired snacks,blending tradition and innovation to create tasty, trusted, and fun snacks that bring joy and connect generations.
Our Mission:
We are committed to crafting snacks that bring joy and connection while upholding the highest standards of quality, safety and innovation.
Chapter 4 - The Crunch Code
Our Core Values
Chapter 5 – Crunch of Recognition
We never chased awards, we just wanted to share joy.
But hey, when your crunch wins trophies too… that’s a sweet bonus!
Quick Links
Reach Us
No. 2A, Jalan Wawasan 12
Kawasan Perindustrian Sri Gading
83300 Batu Pahat
Johor Darul Takzim, Malaysia.
Kawasan Perindustrian Sri Gading
83300 Batu Pahat
Johor Darul Takzim, Malaysia.
Tel. No: +607-455 9195 / 96 / 97
Tel. No: +6017-6165535 (for WhatsApp Only)
SNEK KU Marketing(M) SDN. BHD.
All rights reserved. Reg. No.: 199301005500(260237-H)
New Star Food Industries SDN. BHD.
All rights reserved. Reg. No.: 197601003035 (29066 -W)
No. 2A, Jalan Wawasan 12,
Kawasan Perindustrian Sri Gading,
83300 Batu Pahat,
Johor Darul Takzim, Malaysia.
Tel. No: +607-455 9195 / 96 / 97
Tel. No: +607-6165535 (for Ws Only)
SNEK KU Marketing(M) SDN. BHD.
All rights reserved. Reg. No.: 199301005500(260237-H)
New Star Food Industries SDN. BHD.
All rights reserved. Reg. No.: 197601003035 (29066 -W)
Quick Links
Reach Us
No. 2A, Jalan Wawasan 12
Kawasan Perindustrian Sri Gading
83300 Batu Pahat
Johor Darul Takzim, Malaysia.
Kawasan Perindustrian Sri Gading
83300 Batu Pahat
Johor Darul Takzim, Malaysia.
Tel. No: +607-455 9195 / 96 / 97
Tel. No: +6017-6165535 (for WhatsApp Only)
SNEK KU Marketing(M) SDN. BHD.
All rights reserved. Reg. No.: 199301005500(260237-H)
New Star Food Industries SDN. BHD.
All rights reserved. Reg. No.: 197601003035 (29066 -W)
No. 2A, Jalan Wawasan 12,
Kawasan Perindustrian Sri Gading,
83300 Batu Pahat,
Johor Darul Takzim, Malaysia.
Tel. No: +607-455 9195 / 96 / 97
Tel. No: +607-6165535 (for Ws Only)
SNEK KU Marketing(M) SDN. BHD.
All rights reserved. Reg. No.: 199301005500(260237-H)
New Star Food Industries SDN. BHD.
All rights reserved. Reg. No.: 197601003035 (29066 -W)