New Star Food Industries Sdn. Bhd. First opened it’s doors in 1976 located in Batu Pahat, Johor specializing in the manufacturing of snack foods.
After more than forty eight (48) years in the snack food industry, the Company has established a brand name “Snek Ku”, which simply means “my snacks” in Bahasa Malaysia. Today, Snek Ku series of snacks including Mimi, TamTam, Ken, Pick Fine, ShoyueMi, Samba Samba, Grain5 Multigrain, Grain5 Wholegrain and Bean Bean. Murukku is not only sold in Malaysia but also can be found in more than twenty (20) countries around the world including Asia-Pacific, Middle East, Australia, New Zealand, Mauritius and so on.
New Star Food Industries Sdn. Bhd. is now managed by the second generation of the business. In the late sixties, the founder Mr. Lai Hang Keong kicked started the snacks business as a small trader in order to make a living and support the family. He made home made snacks and delivered them to schools and sold them to young kids. As the family was poor and needed to be thrifty, all members, including the old and young ones were involved in making of the snacks.
Mr Lai Hang Keong’s children who now run the business, were involved in the making of the snacks since childhood. Sacrificing their play time to help their parents to make snacks after school was those good old memories which they learnt to find joy despite difficult times. These become the foundation of the company’s business concept which focuses on family and the development of life.
The second generation management took over in 1976. Having realized the efficiency, accuracy and quality-assurance of production through mechanized production process, New Star Food began mechanized production with two (2) machines and slowly picked up and expanded production capacity. Today, snacks produced by New Star Food strictly comply with FSSC22000 Food Safety Management standards. Step by step, New Star Food embarked on a steadfast growth and development which turn it into a popular brand name today.
For New Star Food, the Company would not have been successful if not for the struggles and experience gains from the early days of the business. New Star Food represents the unity of a family, struggling through difficult days and will always be attached to the good old memories of those years.
To continuously improve ourselves in the face of changes in order to maintain a modern and professional standard in terms of production, marketing and management.
To become a renowned food manufacturer for high quality product.
Commitment
Continuous Improvement
Customer Oriented
Teamwork
Social Responsibility
Gender: Female
Age: 12 years old
Height: 210 cm
Weight: Slim
Personality: Friendly, Love To Smile
Like:Go to School, Shopping, Dancing
Dislike:People call her ‘Banana’
Gender: Male
Age: 12 years old
Height: 155 cm
Weight: Average
Personality: Playful, Outgoing
Like: Photo Shooting, Exercise, Make Fun of Bean Bean
Dislike: Eating Not Spicy Food
Gender: Male
Age: 7 years old
Height: 150 cm
Weight: Over
Personality:Clumsy, Muddle
Like:Watching Television, Dream to have a lot of Snek Ku, Singing, Sleeping
Dislike:Play Sports
Gender: Male
Age: 10 years old
Height: 180 cm
Weight: Average
Personality:Optimism, Sporty
Like:Eating Delicious Food, Travelling
Dislike:People called him “Big Mouth”
Remark:Longer upper body than lower body
Gender: Female
Age: 9 years old
Height: 170 cm
Weight: Perfect
Personality:Intelligent, Determination
Hobbies:Play Puzzle, Reading
Like:Play Sports
Gender: Female
Age: 8 years old
Height: 160 cm
Weight: Perfect
Personality:Cheerful, Helpful
Hobbies:Drawing, Playing with Clay Art
Like:Love Pink Color very Much
From a small household business to an industrial size food manufacturing factory, take a look at how New Star Foods Industries has grown so much from such humble beginnings.
Here in New Star Food Industries we strive to meet international standards of excellence and our customer’s satisfaction; because we have a vision to be renowned as the food manufacturer for high quality products.
Our effort has leaded us to be recognized as one of the leading manufacturer of food products in Malaysia.
A Malaysian brand that not only promises the production of quality snacks but also the highest quality in food safety.
