New Star Food Industries Sdn. Bhd. First opened it’s doors in 1976 located in Batu Pahat, Johor specializing in the manufacturing of snack foods.

After more than forty eight (48) years in the snack food industry, the Company has established a brand name “Snek Ku”, which simply means “my snacks” in Bahasa Malaysia. Today, Snek Ku series of snacks including Mimi, TamTam, Ken, Pick Fine, ShoyueMi, Samba Samba, Grain5 Multigrain, Grain5 Wholegrain and Bean Bean. Murukku is not only sold in Malaysia but also can be found in more than twenty (20) countries around the world including Asia-Pacific, Middle East, Australia, New Zealand, Mauritius and so on.

New Star Food Industries Sdn. Bhd. is now managed by the second generation of the business. In the late sixties, the founder Mr. Lai Hang Keong kicked started the snacks business as a small trader in order to make a living and support the family. He made home made snacks and delivered them to schools and sold them to young kids. As the family was poor and needed to be thrifty, all members, including the old and young ones were involved in making of the snacks.

Mr Lai Hang Keong’s children who now run the business, were involved in the making of the snacks since childhood. Sacrificing their play time to help their parents to make snacks after school was those good old memories which they learnt to find joy despite difficult times. These become the foundation of the company’s business concept which focuses on family and the development of life.

The second generation management took over in 1976. Having realized the efficiency, accuracy and quality-assurance of production through mechanized production process, New Star Food began mechanized production with two (2) machines and slowly picked up and expanded production capacity. Today, snacks produced by New Star Food strictly comply with FSSC22000 Food Safety Management standards. Step by step, New Star Food embarked on a steadfast growth and development which turn it into a popular brand name today.

For New Star Food, the Company would not have been successful if not for the struggles and experience gains from the early days of the business. New Star Food represents the unity of a family, struggling through difficult days and will always be attached to the good old memories of those years.

OUR MISSION

To continuously improve ourselves in the face of changes in order to maintain a modern and professional standard in terms of production, marketing and management.

OUR VISION

To become a renowned food manufacturer for high quality product.

OUR CORE VALUE

Commitment
Continuous Improvement
Customer Oriented
Teamwork
Social Responsibility

OUR BRANDS

OUR MASCOT

MiMi

Gender: Female

Age: 12 years old 

Height: 210 cm

Weight: Slim

Personality: Friendly, Love To Smile

Like: Go to School, Shopping, Dancing

Dislike: People call her ‘Banana’

TAM TAM

Gender: Male

Age: 12 years old

Height: 155 cm

Weight: Average

Personality: Playful, Outgoing

Like: Photo Shooting, Exercise, Make Fun of Bean Bean 

Dislike: Eating Not Spicy Food

BEAN BEAN

Gender: Male

Age: 7 years old

Height: 150 cm

Weight: Over

Personality: Clumsy, Muddle

Like: Watching Television, Dream to have a lot of Snek Ku, Singing, Sleeping

Dislike: Play Sports

SHOYUEMI

Gender: Male

Age: 10 years old

Height: 180 cm

Weight: Average

Personality: Optimism, Sporty

Like: Eating Delicious Food, Travelling

Dislike: People called him “Big Mouth”

Remark:Longer upper body than lower body

BRAINY

Gender: Female

Age: 9 years old

Height: 170 cm

Weight: Perfect

Personality: Intelligent, Determination

Hobbies: Play Puzzle, Reading

Like: Play Sports

HEARTy

Gender: Female

Age: 8 years old

Height: 160 cm

Weight: Perfect

Personality: Cheerful, Helpful

Hobbies: Drawing, Playing with Clay Art

Like: Love Pink Color very Much

From a small household business to an industrial size food manufacturing factory, take a look at how New Star Foods Industries has grown so much from such humble beginnings.

1976

ESTABLISHMENT

New Star Food Industries Sdn. Bhd. was formally established.

1982

MIMI PRAWN FLAVORED LAUNCHED

Mimi Prawn Flavored Snacks was first introduced to the market and the sale expanded to the whole of Malaysia (Including Sabah and Sarawak).

1985

RELOCATION

New Star Food Industries Sdn. Bhd. relocated its manufacturing plant to the Tongkang Pechah Industrial Zone.

1991

TAM TAM CRAB FLAVORED LAUNCHED

Tam Tam Crab Flavored Snacks was first introduced to the market.

1994-1996

ENTERED CHINA MARKET

New Star Food Industries Sdn. Bhd entered the China snack food market and established its Mimi brand name.

2001

LOCAL MARKET: EXPANSION

New Star Food Industries Sdn. Bhd. started to market its snacks through local supermarket and hypermarkets.

2002

NEW STAR FOOD INDUSTRIES RELOCATED

New Star Food Industries relocated its manufacturing plant to an industrial area in Sri Gading, Batu Pahat, Johor spread across land measuring 300,000 sqft.

2003-2005

NSF INDUSTRIES WON AWARD

NSF Industries Sdn. Bhd. won the Top 50 Enterprise award, Golden Bull, Outstanding Product Award for Small & Medium Enterprise, Best Product Award in Johor, Business Productivity Award.

2006

NEW TRADE CHANNELS

NSF Industries Sd. Bhd. establish trade channels for business partners in the whole of Malaysia to complement the traditional wholesale method.

2007

SHOYUEMI LAUNCHED

Japanese-style snacks, ShoyueMi was first introduced to the market on 2007.

2011

SAMBA SAMBA LAUNCHED

Samba-samba was first introduced to the market.

2013

FSSC 22000 FOOD SAFETY MANAGEMENT SYSTEM CERTIFICATION AWARD

Awarded FSSC 22000 Food Safety Management System Caertification in May 2013.

2014

FMM EXCELLENCE AWARD

FFM Excellent Award manufacturer of the year 2014 Award Large Category.

2016

MULTIGRAIN CRACKERS LAUNCHED

Grain5 Multigrain was first introduced to the market with 4 flavours such as Green Peas, Spicy Paprika, Tomato and Potato.

2018

SUPERBRAND

SNEK KU has been selected "Superbrands Award - Malaysia's Choice 2018".

2020

GRAIN5 WHOLEGRAIN & BEAN BEAN LAUNCED

Grain5 Wholegain and Bean Bean was first introduced to the market with 4 flavours. Such as Grain5 Wholegrain Sweet Corn, Sea Salt, Seaweed Wasabi, Fire Chicken. Also Bean Bean such as original, Seaweed, Black Pepper and Fish.

2021

NSF & SNE KU LOGO REDESIGN

AWARDS

Here in New Star Food Industries we strive to meet international standards of excellence and our customer’s satisfaction; because we have a vision to be renowned as the food manufacturer for high quality products.

Our effort has leaded us to be recognized as one of the leading manufacturer of food products in Malaysia.

OUR ASSURANCE

A Malaysian brand that not only promises the production of quality snacks but also the highest quality in food safety.

WORLDWIDE DISTRIBUTION